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Product image for FourFactors® Book: The FourFactors® For Growth Market Success

FourFactors® Book: The FourFactors® For Growth Market Success

How to innovate successful brands in growing economies

Course•By Peter Wennström

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Product image for FourFactors® Corporate Training

FourFactors® Corporate Training

Led by our expert consultants for organisations that want to create alignment among all vital functions by establishing a co-innovation toolbox.

Course•By Peter Wennström

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Product image for FourFactors® Introduction: How do Consumers Think?

FourFactors® Introduction: How do Consumers Think?

Your guide to the ultimate FourFactors® that influence every purchase decision your consumer take. Learn how to develop and analyze a successful concept.

Course•By Peter Wennström

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Product image for The FourFactors® Master Course

The FourFactors® Master Course

A step-by-step framework for developing a successful brand positioning. Learn how to develop a brand innovation roadmap.

Course•By Peter Wennström

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