In this course, I will guide you through the foundations of The FourFactors® Brand Acceleration System and walk you through a step-by-step framework for developing a successful brand positioning.
I will show you how to use the FourFactors® Brand Acceleration System as a framework to:
Analyse trends correctly
Choose the right Innovation space
Choose the right market entry strategy
Target the right consumer motivation
Find a differentiating position for your brand
By the end of the course, you will have an absolute clear picture of where you are today in relation to your consumer, competition and trends and a comprehensive understanding of the space you should choose to be in the future and how to progress to that position.
Simply put, you will:
- Increase your chances of success when launching a new brand or product
- Unlock insights on how your brand can connect to the consumers
- Gain clarity and confidence of which direction to take
- Have focus to work with less, more powerful concepts