THE FOURFACTORS® FOR GROWTH MARKET SUCCESS



The perfect introduction to the FourFactors Brand Acceleration System, this book explores emerging market opportunities in the food and beverage sector and outlines the key factors for launching or renovating a successful brand.

This strategic guide and practical toolbox examines the unique set of opportunities and challenges that entering an emerging market can bring. It considers the fast pace of change in consumer mindsets and expectations; the fast growth across most food and beverage categories and the increasing competition from local as well as international players.


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