FOURFACTORS® BOOK

This is the introduction of the whole “The FourFactors® Brand Acceleration System” – a proven method for getting your food branding right. It is a system that helps to bridge the science push of R&D with the consumer pull of marketing and shape a brand-driven approach to innovation, positioning and targeting that will bring you better targeted brands, faster to market.

Along with the proven FourFactors® model, the book provides you with practical and easy-to-use advice illustrated with relevant brand cases and examples of market entry strategies, brand positioning and communication.

This strategic guide and practical toolbox examines the unique set of opportunities and challenges that entering an emerging market can bring. It considers the fast pace of change in consumer mindsets and expectations; the fast growth across most food and beverage categories and the increasing competition from local as well as international players.