Welcome to your consumer's mind!
Whether you are a startup entrepreneur planning to launch your first product or a marketing or innovation executive in a global organization planning to relaunch an old brand, the challenges of launching a brand are the same.
We know that only 20% of the new launches of healthy products make it to their 2nd year on the shelves.
That is typically due to a lack of understanding and misalignment of the 4 simple factors that every consumer takes into consideration when choosing a product at the point of purchase.
In this essential course, you will be introduced to FourFactors® of Success, an effective framework born out of the need to understand what was driving consumer choices for healthy products.
The course is based on video lessons and Worksheets. You can access them below.