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FourFactors® Introduction: How do Consumers Think?
Welcome to Consumer Thinking!
Welcome to the course (1:48)
Understanding Consumer Thinking (3:33)
What are the FourFactors®? (1:26)
The FourFactors® of Success
Learning from a classic Case Study (12:15)
When and how to use the FourFactors® (2:03)
How to use the FourFactors® to your success
What's next? (1:44)
Learning from a classic Case Study
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