In this course, I will guide you through videos and assignments/workbook/exercises.

Please make sure you download the material below, so you can complete the exercises as we go.

We will start with an introduction to the FourFactors® that goes through the mind of the consumer at every point of purchase.

If you have just taken the course * How do consumers Think * from the Academy, you may skip the section 1. How do Consumers Think? The FourFactors® approach.