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The FourFactors® Master Course
Introduction to this Course
Welcome! (1:58)
What are the applications of the FourFactors® Brand Acceleration System? (0:58)
How do Consumers Think? The FourFactors® approach
Understanding Consumer Thinking (3:33)
What are the FourFactors®? (1:26)
Learning from a classic Case Study (12:14)
EXERCISE: Develop your FourFactors® Concept draft
BONUS: Anlene, a classic FourFactors® Case Study (16:25)
The FourFactors® Brand Acceleration System
Introduction to different INNOVATION SPACES (7:36)
BONUS: The Mobile Phone Category Evolution (6:16)
Understanding WHERE are you playing
CATEGORIES and Innovation Spaces (2:30)
How to position your brand? (4:19)
CONSUMERS and Innovation Spaces (4:13)
How to communicate to the different Consumers Segments (6:04)
TRENDS and the Innovation Spaces (3:02)
How to Analyse Trends? (3:18)
EXERCISE: What is YOUR Innovation Space?
Defining WHERE TO PLAY and HOW TO WIN
The 5 MARKET ENTRY STRATEGIES (5:59)
How to enter the market? (3:42)
EXERCISE: What's your strategy?
Developing a WINNING CONCEPT (11:11)
How to develop the Storytelling with the FourFactors® (1:09)
EXERCISE: Health Check your Concept
BONUS: Oatly and Quaker Oats FourFactors® Concept Analysis (10:58)
The Oatly Repositioning Case Study
Now it's over to you! (0:47)
What is NEXT?
Your feedback & review
Thank you! (0:40)
BONUS: Oatly and Quaker Oats FourFactors® Concept Analysis
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