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Product image for FourFactors® Introduction: How do Consumers Think?

FourFactors® Introduction: How do Consumers Think?

Your guide to the ultimate FourFactors® that influence every purchase decision your consumer take. Learn how to develop and analyze a successful concept.

  • Course
  • By Peter Wennström
Free
Product image for The FourFactors® Master Course

The FourFactors® Master Course

A step-by-step framework for developing a successful brand positioning. Learn how to develop a brand innovation roadmap.

  • Course
  • By Peter Wennström
$179
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